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rohan@rivaltech.com
How many completes do we have on the coffee brand tracker?
Reachy
The Coffee Brand Tracker has 1,204 completes with a 78.3% completion rate. Average duration is 4m 12s. 43 respondents were screened out (non-coffee drinkers).
What's the NPS score?
Reachy
NPS for the coffee brand tracker is +34.
Segment%
Promoters (9-10)47%
Passives (7-8)40%
Detractors (0-6)13%
Show me how the brand quality ratings compare across frequency segments
Reachy
Here's the brand quality rating breakdown by coffee drinking frequency. Daily drinkers rate significantly higher across all dimensions.
DataTalk MCP App coffee_brand_tracker_2026
By frequency
By age group
By gender
Brand Quality Rating by Drinking Frequency
Mean score (1-10 scale) | n=1,204
Multiple daily
8.4
8.4
Once daily
7.6
7.6
Few times/week
6.9
6.9
Once a week
5.8
5.8
Less than weekly
4.3
4.3
7.2
Overall
High (8-10)
42%
Mid (5-7)
31%
Low (1-4)
15%
Screened
12%
The correlation between frequency and quality perception is strong (r=0.72). Want me to break this down by taste and value too, or compare across age groups?
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