Getting Started
Welcome! We're exploring how people think and feel about short getaways. There are no right or wrong answers. This will take around 12 minutes.
How would you rate your most recent short break overall?
😞Terrible
😕Poor
😐Okay
🙂Good
😄Amazing
Good 🙂
In the last 12 months, have you taken at least one leisure trip of 2-7 nights?
Yes
No
Yes
To get started, please enter your age.
34
Where do you find travel inspiration? Select all that apply.
✓ Instagram
✓ Friends or family
TikTok
✓ Travel blogs (TripAdvisor, Lonely Planet)
AI tools (ChatGPT, Gemini)
✓ Just walking around
Instagram, Friends or family, Travel blogs, Just walking around
What's a realistic budget per person for a 3-night short break you'd actually book?
$450
How likely are you to take a short break in the next 3 months? (0 = Definitely not, 10 = Definitely yes)
0
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Deep Engagement
Concept A - The Slow Escape: Please rate this trip concept on the dimensions below.
A curated 3-night stay in a restored farmhouse. No itinerary provided. A local "fixer" is available on request for restaurant bookings or guided walks. Designed for people who want to genuinely stop.
LowHigh
Appeal
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Uniqueness
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Likelihood to book
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Appeal: 6 · Uniqueness: 5 · Likelihood to book: 6
We're going to show you pairs of trip packages. For each pair, choose the one you'd prefer.
Round 1 of 8
Duration
2 nights
Experience
Relaxation-focused
Price / person
$150
Duration
3 nights
Experience
Discovery-focused
Price / person
$250
Rank what drives you to take a short break, from most to least important.
Your ranking
1 Rest and recharge
2 Culture, food, and history
3 Quality time with people I care about
Tap to add next
Explore somewhere new
Physical activity or adventure
Rate these aspects of your ideal short break.
Accommodation quality 8
Not importantEssential
Local food scene 9
Not importantEssential
Walkability 7
Not importantEssential
Nightlife / entertainment 3
Not importantEssential
Accommodation: 8 · Food: 9 · Walkability: 7 · Nightlife: 3
Which destinations speak to you? Select up to 3.
Mountain escape
Coastal retreat
City break
Wine country
AI-Powered Depth
Click on the parts of this hotel booking page that confuse or frustrate you.
StayFinder
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Find your perfect stay
Destination
Lisbon, Portugal
Dates
Jun 12 - Jun 15
Search
June 2026
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Casa do Principe
$189
/night
+ $47 fees
Alfama Boutique Hotel
$245
/night
+ $62 fees
Flexible cancellation available
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#1 Hidden fees only shown at checkout
#2 Calendar widget is impossible on mobile
#3 "Flexible cancellation" but no details
3 of 5 annotations added
3 annotations submitted
When you imagine your ideal short break happening in the next few weeks, how does that make you feel?
High energy
Anxious
Excited
Melancholy
Serene
Low energy
Valence +78 Energy +85
positive, energised
Can you tell me more about that?
AI noticed
You mentioned "guilt" when describing why you hesitate to book. The AI wants to understand more about that feeling.
"I always feel guilty taking time off when things are busy at work, even when I know I need it."
142 / 2000
It's this constant feeling that I should be productive...
In your own words, describe the perfect short break. Use your voice.
■
0:23
Recording... tap to stop
Record a short video: what's one travel memory that still makes you smile?
REC
0:14
Is there anything about your relationship with travel that we haven't asked about and that feels important?
148 / 2000
🎉
Thank you!
Your responses have been recorded. You've helped shape the future of travel experiences.